Showing posts with label Androni Giocattoli. Show all posts
Showing posts with label Androni Giocattoli. Show all posts

Monday, January 27, 2014

Putting my Money Where my Mouth Is

I'm always complaining about ugly kits in the peloton are. But could I do better? I am a seasoned professional designer with massive experience in sports and entertainment. I've done everything from movie posters to professional team uniforms. I have done work for major sports leagues in the U.S., soccer teams in Europe, the WWE, Sony, adidas, blah, blah, blah. Point being, I should be qualified. So, I decided to give it a try.

What better kit to start with than the monstrosity that is Androni Giocattoli. It took a while to find all the sponsor logos in a format I could use and I ended up recreating a few, but once I did that it was pretty straight forward. I must admit it was harder than I thought. I know that I didn't have 13 marketing execs in my ear wanting their logo bigger and in the correct PMS colors, but I tried to keep the hierarchy of sponsors about the same. I hope you enjoy.

Feel free to make fun of me in the comments.


I grouped all the minor sponsors and used grey for their logos in an attempt to avoid the dreaded logo soup effect. I know the sponsors wouldn't be happy, but I think I could convince them. I'm really good at bullshitting clients.


This one is what would happen if Venezuela was no longer a sponsor and Bianchi stepped up. More of a dream scenario, really.